The name originates from the Persian words “sheer aur shakar “{milk and sugar} referring to the smooth texture of milk & the bumpiness of sugar signifying the naturally wrinkled fabric which makes this shirt easy to wash & wear. This casual wear 100% cotton men’s shirt in tailored fit has been manufactured with environmentally conscious processes focusing on conserving the planet and its natural resources. We have given it our “Eco-Friendly Trademark Vintage Wash" for a super-soft hand feel. To know more click on www.zodiaconline.com/sustainablemanufacturing