The name originates from the Persian words "sheer aur shakar "{milk and sugar} referring to the smooth texture of milk & the bumpiness of sugar. The naturally wrinkled appearance makes these shirts easy to wash & wear. They are manufactured with environmentally conscious processes focusing on conserving the planet and its natural resources. The shirts have been given our "Eco-Friendly Trademark Vintage Wash" for a super-soft hand feel. To know more click on www.zodiaconline.com/sustainablemanufacturing